Creating a BCG matrix with Klaxoon's template Analyzing business units This can make your meetings easier and improve teamwork when different departments are working in a cross-functional way on the same product or service.įinally, it helps you allocate the right resources to the right products or services and the right markets, to increase your market penetration and diversification. It can also be used to make decisions about the company's resource allocation based on established facts rather than projections. Companies can use it to analyze both the position of the company in the market and the position of its products or services, which are issues that come up sooner or later during project management. What are the benefits of a BCG Matrix workshop?Ĭompared to other marketing matrices, the BCG matrix has several advantages. Analyze your products or services from any device, simply and visually.
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